A website’s ability to rank as highly as technical SEO concerns should frequently constrain it. The fundamental technological best practices are listed here for everyone’s reference.
1. Plan your website structure ( for new sites)
- It’s critical that users and search engines can traverse your website without difficulty.
- You should design a sensible site structure as a result.
- To achieve this, create a straightforward mind map.
- For search engines and users to be able to move between sites, every branch on the map should be an internal link.
2. Ensure that your website is crawlable.
Could you check the Coverage report in Google Search Console for any robots? Txt-related exclusions or warnings because Google cannot read correctly index content that is not crawlable.
Remove the robots.txt rule generating the block if you want Google to ensure that any prohibited pages are correctly indexed.
3. Verify that search engines can find your website.
Crawling and indexing are two distinct processes. Search engines may crawl a page, but it does not guarantee that it will be indexed. Indexing is impossible if a page contains the robot’s meta tag or x-robots-tag “noindex.”
In the Coverage report, Google informs you about URLs that are not indexed.
4. Make sure you’re using HTTP
An established lightweight ranking criterion is HTTPS. It’s time to convert to HTTPS if you’re not already utilizing it.
Aside from potential ranking increases, HTTPS will safeguard the data of your visitors. This is especially crucial if your website contains any contact forms. It’s not just important; it’s a requirement if you’re asking for passwords or payment information.
5. Make sure just one domain may access your website.
Your website shouldn’t be accessible from several places. It may cause problems with crawling, indexing, and security.
Enter the following four URLs into httpstatus.io to verify that everything is in order:
Three of them should reroute to the fourth if everything is in order.
You need to set up a permanent 301 redirect if that doesn’t happen.
The accessible version of your website must be the secure version if you’re utilizing HTTPS, which you should be.
6. Make sure your site loads fast and has better SEO
Clicking on a search result and then waiting for it to load is annoying. Because of this, the likelihood of a bounce rises as page speed falls.
You can check the loading speed of your website using tools like PageSpeed Insights and GTMetrix. These tools can only examine one page at a time, though.
7. A mobile-friendly website is a must.
Nowadays, most searches take place on mobile devices, making having a mobile-friendly website more crucial than ever.
Use Google’s Mobile-Friendly Test tool to see whether your website requires improvement.
8. Install a plugin for picture compression.
You can compress the Images to reduce file size and speed up pages. This is significant since Google uses page speed as a ranking factor.
There are numerous plugins available for this if you use WordPress. We appreciate ShortPixel. You can access to compress up to 100 pictures each month for free.
Use the web app from ShortPixel if you’re using another website platform, or look for a suitable plugin on Google.
9. Fix Broken pages
The user experience can be badly impacted by broken links, disrupting the flow of “authority” to and from your website.
10. Fix issues with duplicating content
The same or nearly identical content appearing on the web in multiple locations is called duplicate content. Faceted navigation is a prevalent eCommerce SEO problem. Just that could result in hundreds of duplicate content problems.