Some companies need more than a B2B (Brand to Brand) collaboration strategy and execution, which typically results in overload and hinders the partnership from the beginning. When done correctly, it may boost your ROI, convert new leads, establish brand trust, and foster enduring relationships with your clients.
The list we have compiled here is a fantastic place to start when initially addressing B2B partnerships. B2B partnerships can take many different forms. Others require more planning and time, while some are frictionless and simple to deploy.
Partnerships should be viewed as a long-term strategy for increasing brand recognition, customer trust, and product knowledge rather than as a short-term solution for gaining more clients. However, the second-order effect is the addition of new clients.
Before committing to a long-term relationship, it’s always a good idea to test out a partnership with what we call Low Hanging Fruit opportunities. These are straightforward and straightforward partnerships that allow you to determine whether the audience of the partnering brand is interested in your product or service.
You can try a variety of brand-to-brand collaborations, including the following:
- Email Marketing
- Social Media Partnership
- Model Inserts
- Advertised in website spots
- Giveaways and competitions
- Co-branding a product
- Co-hosting a webinar
- Featured blog
- Support a Thanks Page
1. Email Marketing
This is a fantastic chance to have your brand marketed to its audience if you’re partnering with a company with an email list of clients and leads. It’s crucial to remember that with this kind of promotion, you should wait to aim for the sale. You should proceed in a manner akin to this:
- Friendly introduction
- Provide benefit
- Request the sale
Rather than trying to close a transaction, your goal should be to convert a lead.
By giving your partner brand a piece of content—a blog, vlog, or article—that their audience will find valuable and intriguing and then following up with a special deal, you may add value.
2. social media partnership
Currently, this kind of partnership is the most common. Most companies use social media to interact with customers and inform them about new goods and services.
As part of a relationship, your B2B partner might post your Instagram story with their audience to highlight a particular service or product you offer. Here, the goal is to attract a portion of their followers to start following you. By increasing the number of individuals, you can speak for free and eventually do business.
3. Sample And Flyer
People enjoy receiving their internet orders. It’s still exciting to open the package to see your new acquisition, even though you know what’s inside. If you’re lucky, the company from which you purchased may have given you a few extra treats.
A new product sample might be included, or it might be a flier offering us a discount on our subsequent purchase. This is an excellent chance to incorporate a product from your brand in their box. You are educating your clients about you and what you do.
4. Advertising on Websites
Is there a place for a banner or tower ad advertising your partnerships and collaborations on your partner’s website? Not only can this aid increase qualified traffic to your website, but having a quality and relevant backlink will also help your SEO.
An easy way to prevail in this situation is to display the same banner or tower ad you agreed upon online. Run this for a month while keeping an eye on clicks and conversions
5. Giveaways and Competitions
A straightforward method to get some traction from your collaborations is to work with a company that caters to a similar demographic and shares your interests.
All you have to do is offer your partner’s audience something worthwhile from your business to give away. The best approach is to request a little action from the audience to enter consistently. You are explicitly tagging a friend who often has the highest conversion rates or is following your page.
Consider different ways to connect with their audience. Supporting a contest or giveaway with an email campaign is always a good idea because not all of your followers will see the Instagram post, and not all will open the email. Still, those who see both are more likely to participate.
6. Co-Branding A Product
This kind of relationship often requires a little more time and money but may be beneficial for building brand awareness and market trust. Nothing inspires confidence like a reliable company featuring your brand on their merchandise.
This is made simpler to recruit and carry out by finding a partner whose audience shares a core value. Your customer will buy across various goods, services, and sectors if sustainability is one of their fundamental values. You might co-brand a product with a fashion company whose primary clients are women 18 to 35 who care about sustainability if you have a beauty product for this demographic.
This is a fantastic method to display your brand and share your professional knowledge with each other’s audiences, which will assist in increasing brand visibility and trust. People enjoy getting to know the person—or voice, in this case—behind the brand.
You can easily express your brand’s beliefs, the issue your product is solving, and the benefits to the audience. Please remember that this play is meant to be informative, and you can look for subtly placed opportunities to promote your brand.
8. Featured Blog
The plan is for you to produce a guest blog post for your partner, who will then post it on their website and promote it on social media so their audience may read it. This is a fantastic opportunity to demonstrate your business knowledge and expertise while subtly introducing your brand to a new audience. With this piece, I’m providing the ideal illustration.
9. Sponsor A Thanks Page
We adore this page because it occupies such underutilized web space and grabs attention after a purchase, which is crucial because we want to maintain a partner website’s conversion rate.
Customers typically scan and look for information on this page, including their purchase confirmation and other details; this is the ideal location to insert a promotion. They are already in the buying mindset, so you can direct them to your website to find out more about a specific product.